Keolis strives to meet passengers’ expectations, in all their diversity. For the past several years,
the Group has carried out Keoscopie surveys to investigate the impact of national and regional socio-demographic changes on mobility trends. This innovative approach helps Keolis develop a customised mobility strategy, in line with citizens’ needs.
Understanding today’s trends to imagine tomorrow’s mobility
Working patterns, urban sprawl, increased life-expectancies, new communication technologies… These are just a few of the developments that have transformed the lifestyles of French people and their transport habits, over the last few decades. Keolis created Keoscopie in France in 2007 to better understand these changes. This mobility observatory pools data from external studies (INSEE…), research conducted by Keolis, and analysis of ticketing systems. The data is analysed and updated continuously, providing a broad and objective overview of current mobility trends in France.
Listening and observing to improve decision making
Since its creation, Keoscopie has been deployed in France, providing an up-to-date overview of socio-demographic developments and their impact on mobility. Each year, the existing wealth of information is enhanced by new research and analysis. The approach has been implemented at national and local levels, providing PTAs with exclusive insights, driving the development of tailor-made transport solutions and steering in-depth reflection on tomorrow’s mobility challenges.
3 key findings of Keoscopie
- Each passenger is unique
There is no such thing as an “average customer”. Students, senior citizens, full-time parents, schoolchildren, senior executives, the list goes on. Everyone has different needs or desires, even within the same customer segment. Senior citizens, for example, have a wide variety of profiles, ranging from independent, restricted independence to dependent.
- One journey doesn’t mean just one passenger
In densely populated areas, 100 validations per day can represent 500 different people per month, and up to 1,800 validations at a stop near an ice rink, shopping centre or hospital. Detailed analysis enables Keolis to move from a journey-based approach to a patronage-based approach, and to consequently better align the service offering with actual mobility needs.
- Regions with multiple attractions
It’s not just city centres that matter. The proof? 80% of citizens visit both city-centre shops, and shopping malls. And between 1990 and 2008, eight thousand new jobs were created in the centre of Bordeaux, compared to sixty-four thousand across the rest of the agglomeration.
Developing Keoscopie throughout the world, observing the impact of digitalization on mobility
In 2017, the World Mobility Report explored digital innovations and new mobility trends in 13 major cities across the world. The report focused on travel habits and the use of digital on the move to gain a better understanding of citizens’ digital assistance needs and expectations and drive the development of solutions that simplify and enhance mobility.
Keoscopie International: a unique methodology
Keoscopie International is a global study based on nearly 6,600 interviews conducted in 37 cities across 15 countries. The 20-minute online surveys (except in India, where interviews were conducted face-to-face) were carried out by Ipsos on behalf of Keolis in July and August 2018.